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SEO Basics What is Googlebot?

Posted on Posted in SEO, Small Business

Whenever we think of Googlebot, we see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to […]

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5 must-do technical SEO audit items in 2017

Posted on Posted in SEO

In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers. As a result, a number of technical […]

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3 reasons SEO belongs at the beginning of a project, not the end

Posted on Posted in SEO, Web Site Design & Development

Search engine optimization (SEO) can sometimes be treated as an afterthought, but here we outline how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, […]

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72 Things to Know When Selling SEO Services

Posted on Posted in SEO

Selling SEO services can be tough. The more you know, the easier it can be to sell search engine optimization (SEO) audits and monthly retainer services to businesses. While we really understand SEO and how to create websites and optimize content, we’ve never considered ourselves to be salespeople. Good SEO definitely sells itself, but many […]