seo at beginning of project

3 reasons SEO belongs at the beginning of a project, not the end

Posted on Posted in SEO, Web Site Design & Development

Search engine optimization (SEO) can sometimes be treated as an afterthought, but here we outline how keyword research can be instrumental in planning and developing an effective content calendar. Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, […]

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72 Things to Know When Selling SEO Services

Posted on Posted in SEO

Selling SEO services can be tough. The more you know, the easier it can be to sell search engine optimization (SEO) audits and monthly retainer services to businesses. While we really understand SEO and how to create websites and optimize content, we’ve never considered ourselves to be salespeople. Good SEO definitely sells itself, but many […]

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Why good SEO is strategic

Posted on Posted in Online Marketing, SEO

To many on the upper rungs of the corporate ladder, ‘SEO’ is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. From its inception as a marketing discipline nearly a decade ago, SEO has generally […]