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Mobile SERP survival: Technical SEO checklist

Posted on Posted in Mobile, SEO

A responsive website is not enough to survive in the mobile-first indexing era. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages […]

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Optimising PDFs for SEO

Posted on Posted in SEO

PDFs get crawled, indexed and ranked in the SERP, but they are often forgotten about when it comes to SEO. Follow these simple steps and get your PDF to rank for your keywords. PDF documents have been indexed since 2001 and they even have their own tag in the SERP. Optimising them is very similar […]

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How Build Links With Promo Codes

Posted on Posted in Content Marketing, eCommerce, Link Building, SEO, Social Media

There all sorts of strategic ways businesses can use promo codes to drive revenue. Promo codes can decrease cart abandonment, make your retargeting campaigns more effective, nurture brand advocates, help you track performance on your marketing channels, and more. But there’s one benefit of using promo codes that many marketers don’t pay attention to: building […]