Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns. Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics on your audience, organic search, paid search, social media, and website performance. While it is a given that Google Analytics is […]
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links. On internet forums and content-related Facebook groups, discussions often break out about how Googlebot works – which we shall tenderly call GB here – and what it can […]
Do you want to learn which Google Analytics metrics are the most important for growing your business? When you know which metrics are actually useful, and how to track them, you’ll be able to focus your attention on exactly what matters and grow your business faster. Plus, you’ll be able to save a lot of […]
We can all agree that having data is good. Having data stuck behind an interface is not good. Data in the interface isn’t easy to manipulate. This makes more difficult to analyze and incorporate your data into a tool or template. Thankfully a new add-in has come along to save the day and directly export […]
Who cares about the fake news when you’ve got fake traffic to worry about?! A few years back, spam was the junk that landed in your email inbox. Before long, email providers created filters that blocked spam from getting into your inbox, and it seemed as though you’d never have to worry about it ever […]
A frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. In this post, we’ll go through some reasons why your data might […]
We are in the constant chase for web traffic but there’s a good chance we are not making the most of what we already have. We may be able to utilize some easy tweaks to get more out of our current visits. Conversion optimization sounds intimidating for many business owners. It almost seems easier to […]
Whether you’re having a lot of success with web analytics or none at all, it might be time to invest in a professional web analyst for your small business. The truth of the matter is, it doesn’t matter how many Google Analytics tutorials you watch – it’s hard to match the knowledge and experience of […]
Google recently started upgrading all Analytics accounts to Universal Analytics. Why you might ask? With Universal Analytics you now get a whole new set of features allowing you to better understanding of how users interact with your website, features such as remarketing lists, user demographics and more. Pretty neat! If you’re not familiar with Google […]
