Analytics

11 Google Analytics Reports You Might Not Know About

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11-google-analytics-reports-you-might-not-know-about

Google Analytics is the primary measurement platform for millions of websites and digital marketing campaigns. Along with Google Search Console and other third-party measurement tools and platforms, Google Analytics provides insight into key metrics on your audience, organic search, paid search, social media, and website performance. While it is a given that Google Analytics is […]

Analytics

Troubleshooting Google Analytics Tracking

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A frequent request we get is to troubleshoot Google Analytics. Sometimes it’s a very specific request, like “can you see why our sessions don’t match our AdWords clicks?” and other times it’s a generic “can you make sure GA is set up correctly?”. In this post, we’ll go through some reasons why your data might […]

Analytics

Universal Analytics, Web Analytics Made Easy

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Universal Analytics

Google recently started upgrading all Analytics accounts to Universal Analytics. Why you might ask? With Universal Analytics you now get a whole new set of features allowing you to better understanding of how users interact with your website, features such as remarketing lists, user demographics and more. Pretty neat! If you’re not familiar with Google […]