Google

Small Business Guide to the Google Universe

Posted on

While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business Universe for marketers and small business owners: Google My Business Google Analytics Google Search Console Google Ads (formerly AdWords) These are all great tools to help you grow your small business, so I […]

Online Marketing

How to use domain names for marketing

Posted on

Putting the right domain name strategy in place could enhance your marketing efforts. Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage […]

Online Marketing

Why good SEO is strategic

Posted on

To many on the upper rungs of the corporate ladder, ‘SEO’ is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. From its inception as a marketing discipline nearly a decade ago, SEO has generally […]

Online Marketing

Doing Business in the Digital Age: Part 1

Posted on
Doing-Business-in-the-Digital-Age-Part-1

The advent of the internet, and the subsequent rapid adoption of digital and mobile technologies has disrupted the way many companies conduct business, compete for market share and interact with customers. On average, Google processes over 40,000 search queries per second. In order to make your business stand out, you need to put the work […]

Content Marketing

Why are blogs important?

Posted on

Why are blogs important? Raise your hand if you want more website visitors. Yeah, me too. Now let’s get started! Is it not time to establish yourself as an expert? Blogging is one of the easiest and most valuable tools that businesses have to engage with customers. Finding the time and resources to generate ideas, […]

Online Marketing

Web Terminology every beginner should know

Posted on

Flash, JavaScript, Wireframe sound familiar? Or have we lost you already! In case we have, these are some of the terms used in SEO, web design, email marketing and the web in general today. Why should you as a small business familiarize yourself with these terms? Simple, the more you understand the language used online, […]