PPC

What Are Events, Tags and Triggers in GTM?

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What Are Events, Tags and Triggers in GTM?

Understand what events, tags and triggers are and why they matter… Google Tag Manager (GTM) is a software solution that helps website owners track their site’s results without having to access or alter its code. It is designed with marketers and non-technical people in mind. By learning some of the essential features of GTM, you […]

PPC

Hidden PPC traffic killers

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Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Let’s look at five ways to relax an over-tightened account. If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re […]

PPC

PPC Task Checklist For Account Success

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When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn. Bid changes, keyword additions, something called DKI… not only did I have to learn what each of these ppc terms meant but I also had to learn how often […]

PPC

How To Use The Attribution Model Comparison Tool

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Have you ever taken a deeper look into your customers’ behavior in Analytics? For instance, how long does it take your customers to convert? Understanding your customers’ buying journey is a complex task, but it is worth exploring to understand how they typically shop. Discovering how long your customers take to convert can help you […]

PPC

Small Business Seo and PPC

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These days there’s so much information on Search Engine Marketing and Pay per Click Marketing out there. But where do you Start? Helping your business get on the right foot Small-Business-OwnersAs a Small businesses owner you know you need an online presence to succeed. But being successful online takes more than just a nice-looking website, […]