Web Site Design & Development

A WordPress safety plan for SEOs and developers

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WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s a look at some WordPress […]

SEO

SEO basics: What are crawl errors?

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Crawl errors occur when a search engine tries to reach a page on your website but fails at it. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your […]

WordPress

Defer Parsing of JavaScript in WordPress

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There are a few reasons why we should defer parsing of JavaScript in WordPress. The most important one is speed and performance. Generally, JavaScript is placed between the <head> </head> tags. When opening a website, it loads the code from top to bottom. This means that if you have lots of JS or long strings, […]

Web Site Design & Development

The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

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With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for marketers to pay attention to how fast their sites are. Page speed has long been a ranking factor for desktop search results, and it may soon impact mobile rankings as well. The benefits of improved […]

SEO

Robot.txt Files small but Powerful

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An important, but sometimes overlooked element of onsite search engine optimisation is the robots.txt file. Usually not weighing more than a few bytes, a poorly configured Robots.txt file can be responsible for creating a lot of indexation and search visibility problems if not implemented properly. Usually found in your websites root directory the Robots.txt file […]