Have you ever tried something that initially seemed so easy to do, only to find it’s not that simple after all…? Well, that pretty much summons my very own ‘Keyword Research Experience as a Beginner’. With only six months of SEO knowledge and experience, I took the courage to do keyword research for a company which specialises in shutters and blinds (which by now I have some basic knowledge of!). I went about it the simple way, which I’ll share with you shortly. We thought it would be great to share with you some guidelines on how you can make the best of your keyword research. For now let‘s first find out what keyword research is about and how I managed to get through my own keyword research mini-project.
What is Keyword Research?
Keyword Research can be defined as: the process of finding the most used and popular terms on search engines in order to optimize Search Engine Optimization (SEO) for a website.
These are steps I took to do keyword research for Shutters and Blinds…
Keyword Research steps:
Step 1: Researching the shutter company’s website for some keywords. I already identified my niche keywords which were Shutters and Blinds. Once I did that I then went through every page on the website and looked for keywords which surrounded my two primary keywords.
Step 2: Categorization of keywords. Having gathered all the keywords from the website I categorized them into; type of shutters and blinds .i.e. Living Room Shutters and Blinds, Bedroom Shutters and Blinds, Kitchen Shutters and Blinds, Bathroom Shutters and Blinds and Exterior Shutters and Blinds.
Step 3: Formulation of sub-categories. Now that my keywords were categorized, I went a step further and formulated subcategories such as; wooden shutters, aluminium shutters, steel shutters etc…
Step 4: Going to Google Adwords for help. By the time I started my Keyword Research process I already had a Google AdWords account (Google AdWords is a keyword research tool) will touch on it later! What I did here was type in my niche keywords (shutters and blinds.)
Google AdWords then came up with a list of keywords in the form of an Excel Worksheet which were related to my two primary ones. The list was taken from search engine results and were ranked according to each word’s search popularity.
A view of the Google Adwords Research (Excel Sheet).
Both my lists (Website and Google & Google Adwords) were completed, now I was ready to hit my Online Campaign!
Gathering all the keywords was not an easy task. I’ve separated a short list of my difficulties and things I enjoyed most in my keyword research process.
The easy part of my keyword research process.
– Identifying my two primary keywords was a breeze as the nature of the company focuses on manufacturing shutters and blinds.
– Selecting the best keyword research tool, another easy one as Google Adwords is one of the most trusted tools when it comes to selecting the best words to use for your any online campaign. And its free!
The not so easy part of it…
– One of the difficulties I experienced during this process was categorizing the keywords. I wasn’t sure whether wooden shutters or kitchen shutters should fall under the main category or sub-category. So placing keywords was a challenge.
– There was a repetition of words and at times you’d find a keyword that featured both in your main category and the sub one. Identification and keyword placement came about too.
Overall the task was not an exhausting one, confusing yes, but uninteresting; far from! That was my own personal keyword research experience right there. But you can make the best out of your keyword researching by following these similar steps:
1) Jot down a brain-storm list – Write down a list of keywords you think your target audience are likely to use when searching for your products, services and content on search engines.
2) Determine the fact that you need a keyword research tool – You’ll need to determine which keyword search tool is likely to optimize your results and one that will ensure that you achieve your desired campaign outcome.
3) Refine your keyword research tool analysis – Your search tool will return your results with suggested keywords. What you can then do is select the ‘Keyword Ideas’ option and see if you can gather some useful phrases from the recommended list of words.
4) Look at the keyword research phrase relevance – The trick is to use keywords that describe your content on the search engine results page. So make sure that you stay away from keywords that describe your content or products but rather ones that directly identify them.
5) The search volume will determine the demand of the keyword – Once you have your keyword suggestion results, the keyword tool which also provide you with an estimate of how much in demand the keyword is when it comes to search. Verify the authenticity of the results by going to a search engine and typing in the selected keyword. At times keyword research tools can be inaccurate.
6) Detect what competitors are doing – Once you select your keyword, go into a search engine and see if similar products and services are being offered for that keyword by your competitors. If you do, that great! If not then you probably should keep trying to rank other phrases.
We promised you earlier some Keyword tools that are highly effective and commonly used to conduct keyword research.
WordTracker: One of the best keyword research tools, though it comes with a price attached to it. If you’re serious and want to go into much detail regarding your keyword researching then WordTracker is highly recommended. You can also try their free trial period.
Google Adwords Traffic Estimator: This research tool lets you know how much a certain keyword is bidding for online by advertisers. What happens is advertisers bid on a keyword that will enable their ad to be placed on a website that has relevant content in relation to the keyword.
Google Adwords Keyword Tool: Google Adwords lets you discover popular keywords as well as the traffic and cost-per-click behind them. This keyword research tool also returns to you a list of related keywords. Making your research much easier.
Keyword Discovery: This is another great keyword research tool that comes with a price tag too! The keyword results are resourceful and perfect. You can sign-up for a free trial with Keyword Discovery too.
We’ve covered my ‘Keyword Researcher Beginner Experience’, steps you can take to make the best out of your keyword research process and useful tools you can make use of especially if you too are new to keyword researching. Remember, just like in any other activity in SEO, researching for keywords takes times. With patience, you’ll definitely reap your desired, winning keywords!