Search has changed. Are you ready to adapt?
It all starts with a Solid foundation
A good SEO strategy is the difference between clients easily finding your business online, or it being lost amongst the clutter and noise of thousands of other businesses trying to stand out.
It is a simple truth that the world of Digital marketing and SEO is in a constant flux. Google is constantly updating its algorithms to provide more relevant search results as the Web keeps on evolving.
If you want to continue to have your website rank well in search Engines, as a business you will need to evolve with the engines. It is crucial that you continue to tailor your website to the algorithms that search engines use to rank websites.
Why is a SEO strategy so important?
In 2012, Google made over 500 updates to its search algorithm, that is more than one update a day! It is also the year Google Penguin made its debut.
In 2013 Google gave us updates Panda and Penguin, it also introduced Google Hummingbird. Three updates intended to help fight spam, push quality content and make results more relevant.
If you want your website to continue to rank well as a smart business owner you should be looking ahead to the next round of changes instead of looking back.
Why are our Search Engine Strategies so good?
No exact recipe exists for creating a search engine optimization (SEO) strategy that will perfectly suit everyone’s business. This is a fact. Each industry has its own little quirks, and nuances that will help a website rank well, but that will not work in other sectors; it may in fact do quite the opposite.
Search engine optimization if done correctly can be very beneficial but takes time to show results. SEO requires technical knowledge, SEO requires time and patience, it requires planning and above all, it requires knowledge of all online marketing and design elements including content marketing, web design, email marketing, social media and more.
What sets Big Web Media apart from most if not all Search Engine Optimisation firms is our many years of online experience, combined with common sense and an ability to deliver forward thinking strategies to rocket your site up the rankings.
How we build a strong SEO strategy for the long term
Our approach to SEO relies on 4 easy steps:
Research:
We start by auditing you website and content, looking at your competitors, your social media profile and more. We do this to have a clear initial picture on your websites visibility, traffic, engagement and conversions.
Planning
Now that we know where we are, we consult with you on your goals and objectives. We establish your expectations and agree on performance measures and indicators. Next, we set a clear plan of action in place outlining what will happen, when and where.
Implementation and Management
Once your SEO plan has been approved, we embark on rolling out and implementing your SEO Strategy. We focus on off-site activity, such as social media, link building; and on-site technical optimisation and content marketing.
SEO Reporting
Once a month you will receive a detailed SEO report, providing you with insight on just how well your SEO strategy is performing. We focus on average KW positions (over time and vs. competitors), KKW rankings performance, traffic from SEO, authority (back link performance and vs. competitors) to mention but a few.
If you’re ready to take your online marketing to the next level then we’d love to chat.
Call us on 021 585 5855 or submit the form below.
GET IN TOUCH
If you’re ready to take your online marketing to the next level then we’d love to chat.
Call us on 021 585 5855 or submit the form below.
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A fluid SEO strategy that evolves with Google
