We often get asked what is the benefits of building a website in wordpress?
When it comes to building new websites, we believe that WordPress is the best option as it provides the tools and resources needed in order to create a solid foundation for all your marketing needs. Before we get into some of the benefits of using WordPress, here is a quick explanation of what WordPress really is.
WordPress is a open-source content management system, or CMS. A CMS is a software application that allows you to easily edit the content of your website without much technical knowledge.
When people think of WordPress, the first word that might come to mind is “blogging.” In its inception, WordPress was originally a blogging platform but has now grown into a full-fledged website creation platform with endless possibilities and minimal restrictions, making it the go-to option for most new websites.
Out of ALL the websites on the internet, over 34% of them are built using WordPress! And compared to other CMSs, WordPress owns 60% of the market share. You can start to see why we believe that WordPress is the way to go.
- Simple and easy to use
WordPress is very easy to use and has an intuitive interface. Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly. Because the technology is so simple, time spent on formatting is greatly reduced.
No HTML Editing or FTP Software Required
This quality helped WordPress overcome competitors like Drupal or Joomla and become the favorite choice of web developers everywhere, eliminating the need to master HTML, CSS, PHP and other complicated technologies.
- Manage Your Website from Any Computer
WordPress is browser-based. You can login from any Internet connected computer and manage your site.
- Stable and innovative
Similar to your phone, WordPress stays up-to-date with the latest technology, trends and user needs.
The function and purpose of a website can change over time, and thankfully, WordPress is up to that task. Regular updates mean that the CMS stays relevant, problems are resolved, and new useful and exciting features are added regularly.
- Attractive design options
WordPress comes with thousands of dedicated themes, many of them free, allowing you to customize and personalize your creation as you wish.
- Flexibility
You can choose from around 22,000+ plugins and thousands of themes in order to give your website a new look or adapt it to the constantly changing trends of online media.
With other CMS’s installing specialized tools like these can be incredibly complicated. With WordPress, there’s a library of plugins with a variety of purposes can be installed in just a few minutes.
Make sure you read through the reviews and make sure it’s updated on a regular basis before installing it to your website.
- The Design of Your Website is 100% Customizable
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
- Responsive Web Design
Responsive web design is no longer an option but a must. When you use a WordPress website design, you automatically get the benefit of responsive web technology without the need to develop separate websites for different devices.
- Search Engine Optimization (SEO)
WordPress is SEO friendly. Websites built using WP have simple and constant codes making them ideal for Google indexing.
– WordPress makes SEO a piece of cake, simplifying the use of H1, H2 and H3 tags, the use of keywords in your website URL, and supporting plug-ins like SEO Ultimate, All-In-One-SEO-Pack, Platinum SEO Pack, Yoast WordPress SEO, etc.
And, if you’re going to spend time building a website for your customers, you want to make sure they can find it, right?
- Structure
One of the features that make WordPress SEO ready is its structure. Clean structure websites load faster, and fast loading websites appeal to visitors.
Then, WordPress allows the creation of XML sitemaps, telling Google’s bots where your website pages are and which are worth crawling. It will save you a fortune on web design SEO services.
- Easy content management
Managing content has never been easier, and you can simplify things even more by assigning editors, authors, administrators and limiting their freedom.
No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.
If you can edit a Word document, you can edit content on your WordPress website.
- Community
WordPress favours communities and membership-based websites and does not require special knowledge like proprietary software and other tools that internet website designers may use.
- Sharing ability
Sharing is easier than ever in the huge WordPress community. You have widgets for the social media, plug-ins, APIs and everything you need to connect your social media accounts with your website and share your content on various platforms.
- Convenient Syndication
This is a highly efficient way to earn inbound links to your site. Every time you post a new blog entry, it can automatically go to an RSS feed, making it easier for others to syndicate your content across directories and other websites.
- Your Site Can Grow as Your Business Grows
WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.
- Have Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
- Increased Site Security
One of the primary criticisms against WordPress designing and development when it was first conceived is poor security. This myth has been debunked. As long as you have good WordPress web designers and developers, you can fortify your site’s security and make it hacking-proof. The same cannot be said for traditional sites.
- Open source
Open source software is software whose source code is available for modification or enhancement by anyone. As open source software, WordPress is being improved every day by thousands of developers around the world.
This has attracted developers to contribute new features to the platform. These developers have created a stream of new plugins that make WordPress more convenient and useful every day.
If there is a functionality that you need for your site, chances are there is a plugin in the WordPress directory that can do it.
Developers also work with graphic artists to create attractive themes, and many of these themes are either free or priced competitively.
Because of the strong community of innovative developers, WordPress websites can be as unique as the companies that use them.
- Functionality
While most HTML website builders include only basic functionality, WordPress takes the concept to a new level, offering themes and plug-ins that make it easy to customize your website and improve the user experience.
When you sign up for a WordPress website, there is no limit to how you can utilize the variety of plugins and themes. With a range of modern and contemporary themes, almost everyone can build a site for any type of business including:
- eCommerce
- Retail companies
- Professional blogger
- Job listings
- Non-profits
- Small business
- Application programming interfaces (APIs)
Social media networks offer APIs, allowing the integration of 3rd party services with user websites. WordPress makes available thousands of API’s, giving you the freedom to integrate outside resources into your website.
- Support
The WordPress community includes thousands of technicians and volunteers providing free advice and support on various forums. All you need to do is post your question and you will receive your answer in no time.
- Speed and efficiency
As hard to believe as it may seem, WordPress allows you to build your website in as little as a single day, only requiring pictures and content.
Many may argue that there are other proprietary software options out there, and some of them offer most of the above benefits, but none of them will offer all at once, and none will rise to the value, flexibility and efficiency of WordPress.
If you’re looking for more information on WordPress or website design services, contact Big Web Media. One of our web experts would love to tell you more about the features and benefits of WordPress.
