A Google Ads Agency That Grows Your Business
Advertise to customers who are actively searching for what you offer. We drive your growth on the world’s largest search engine — let us show you how.
Approximately 50.8 million Google searches take place in South Africa every day. In other words, your customers are already there.
We help you with strategic Google Ads management to increase visibility, generate more leads, and drive sales.
Profitability in focus
Get started in 7 days
Sales-driven
Profitability in focus
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We help you advertise on Google when your customers search for your products or services. With a focus on data, A/B testing and tailored PPC strategies, we ensure maximum visibility and ROI. Whether you are a local business or an international player - we deliver solutions that deliver results.
Our proven process for initiating new partnerships ensures that we get started quickly and, in a quality, -assured manner.
1
We will schedule an initial meeting and discuss your business plan, marketing plan, challenges and potential. You can ask as many questions as you like.
2
We review your account for potential opportunities and put together an action plan. If we are not a good match, we will let you know and refer you on.
3
You will receive a proposal for what the collaboration could look like, and we will discuss the potential benefits of our collaboration – and of course we will include the price.
How we work with advertising on Google
When we welcome new clients, we always start with a kick-off meeting to understand your needs and challenges. This forms the foundation for the strategy we develop. Based on that strategy, we define measurable KPIs that allow us to evaluate the return on your investment. All tracking points are implemented in Google Analytics for accurate reporting.
We compile everything into an easy-to-understand project overview, allowing you to follow our progress and see exactly what we’re doing at every stage.
- 1: Keyword Analysis
- 2: Strategy & Structure
- 3: Ad Copy
- 4: Continuous Optimisation
- 5: Follow-Up & Reporting
In the keyword analysis phase, we map out how your customers and potential customers search for your products or services. The insights from this analysis form the basis for all ongoing work.
Only after this step do we know which keywords to use when creating your ads.
We develop a strategy for how to work with paid advertising on Google and determine which campaign types are best suited to your goals, KPIs, and business.
We then create an account structure based on the overall objectives. A strong and well-organised account structure is crucial to how well your Google Ads campaigns will perform.
Once the account structure and keywords have been approved, we create ad copy for all ads. Using your tone, style, and preferences, we develop tailored copy suggestions for every campaign.
All ad copy is created directly in the project overview, making it easy for you to follow the work.
Once your Google Ads account goes live, we begin continuously optimising and refining performance. As more data comes in, we can make increasingly informed decisions.
There is always something to improve, we never sit back and settle.
Reporting is done through ongoing check-ins and your dedicated dashboard, giving you a clear overview of how your ads and channels are performing at any time.
More than just keyword advertising
Google Ads has evolved into so much more than just a tool for keyword advertising on Google. It is through Google Ads that we can advertise on Youtube or appear with banners on sites that are part of the Google partner network.
Youtube
YouTube is the world’s second-largest search engine. To reach its massive audience, we can run targeted video campaigns through Google Ads.
Google Shopping
For many e-retailers, Shopping ads are invaluable. These ads appear above search results and display key information such as product images, prices, and user reviews.
Display
With display advertising, your brand can appear across websites connected to Google’s partner network. It’s an effective way to maintain consistent visibility among relevant audiences.
Performance Max
Performance Max is an AI-driven campaign format that delivers ads across all Google surfaces, ensuring maximum reach and presence wherever your customers are.
Remarketing
Remarketing allows you to re-engage people who have previously visited your website, typically through banner ads and tailored messaging that encourages them to return.
Search ads
Search ads are text-based ads shown in Google search results that appear when users search for your targeted keywords, helping you reach customers who are ready to buy.
Our recipe for success for Google Ads
Every month we improve the profitability of over 40 Google Ads customers. The key to our success lies in combining specialist knowledge of Google Ads and marketing with a genuine interest in the customer's own business.
What our customers say
“Big Web Media transformed the way we approach paid search. Their insights, optimisation work, and ongoing support have helped us understand our data better and scale our PPC results with confidence.”
Charl van Rensburg
Head of Digital
“We partnered with Big Web Media after several strong recommendations, and it was absolutely the right decision. Their PPC strategy was clear, clever, and perfectly aligned with our goals — and the results exceeded expectations.”
Karina Palmer
Owner, American Shutters
“From day one, Big Web Media demonstrated deep expertise in PPC and digital advertising. Their structured approach, transparency, and strategic thinking have added immense value to our campaigns.”
Rico Moolman
Digital Transformation Lead, Netstar
“Very impressed! The collaboration is seamless, the reporting is clear, and the growth we’ve seen in our campaigns has been excellent.”
Adele Pieterse – General Manager, Bedrock Residences
“We are extremely satisfied with the partnership. Big Web Media works in a highly structured, organised way with clear processes and consistent follow-ups that keep everything on track.”
Ismail Rawoot – Operations Director, iSolve Mobility
“The experience has been fantastic. Everything is easy to navigate, well-explained, and professionally managed. Their PPC team clearly knows what they’re doing.”
Mahmood Hamied – Owner, Visa Logistics
“Working with Big Web Media is effortless — they are responsive, knowledgeable, practical, and genuinely invested in our results. A great team to collaborate with.”
Jacques Le Roux – Head of PR, Drakenzicht Estate
Other Services
We have gathered some of the industry's leading specialists in more than just Google Ads.
Design
Design for your ads or a completely new visual identity that resonates with the target audience. No matter what expertise you need, we are here to support you.
SEO
SEO is fundamental to success in digital marketing. It is a method that is available for anyone to learn but takes years of experience to fully master.
Copywriting
Clear, persuasive copy designed to convert — from high-performing ads and landing pages to cohesive, full-scale campaigns that engage, persuade, and drive real results.
Google Ads (formerly Google AdWords) is Google’s advertising platform that allows you to promote your business when people search for products or services you offer. This method of marketing is commonly known as Pay-per-Click Advertising or PPC.
For example, if you sell car tyres online, you may want anyone who searches for “buy car tyres online” to find your website. With Google Ads, you can set your ad to appear every time someone searches for those terms. When the user clicks your ad, they land on your website.
This makes it easy to be visible exactly when potential customers are actively looking for your product or service. Google Ads is one of the fastest and most effective ways to bring in new customers.
You only pay when someone clicks on your ad, not when they see it. In Google Ads, you set how much you’re willing to pay per click for each keyword, or how much a conversion is worth to you and how much you want to spend per day.
You cannot know the exact click cost in advance, as it depends on competition and the number of searches that day.
Keywords with a lot of competing advertisers cost more.
The good news: you can always control your budget and ensure your cost per click never exceeds what you’re willing to pay.
Becoming truly skilled at Google Ads takes time, knowledge, and constant optimisation. While you can run your own campaigns, it is usually more cost-effective to work with certified specialists.
Our team manages Google Ads every day, analysing data, optimising keywords, improving ad quality, and driving performance. We are proud to be a Google Ads agency filled with dedicated PPC specialists who are passionate about delivering results.
Google Ads allows businesses to create ads and choose the keywords and audiences they want their ads to appear for. When someone searches for these keywords, the ads can appear in Google’s search results.
In the Display Network and on YouTube, visibility can also be controlled through keywords, placements, or audience targeting.
PPC (Pay Per Click) is a digital advertising model where you pay only when someone clicks on your ad. You don’t pay for impressions — only for engagement.
PPC differs from CPM (Cost Per Mille), where you pay per thousand impressions instead of per click.
Most people know PPC from Google Search ads, but PPC also includes:
- Display advertising
- Remarketing
- YouTube advertising
- Google Shopping
- Bing Ads (smaller share)
PPC gives you access to different platforms and highly targeted audiences.
When a user clicks your ad, they are taken to your website or online shop - and that click is what you pay for.
Your PPC campaigns must generate a return on investment (ROI). This depends on:
- Your click price
- Your product or service margins
- Your conversion rate
- The quality of your landing page
PPC operates much like an auction. The more advertisers competing for a keyword or audience, the higher the cost per click.
But paying more does not guarantee visibility. Google always tries to give its users the best and most relevant results. Google also evaluates:
- Relevance
- Landing page quality
- Page speed
- User experience
- Ad quality
If your landing page is slow or irrelevant, Google will reduce your visibility, even if you bid higher.
In short: PPC success depends on more than just budget. You need the right strategy, structure, and optimisation.
PPC gives you quick, paid traffic.
SEO gives you long-term, free traffic.
PPC stops when you stop paying.
SEO continues to deliver value over time.
PPC gives control.
SEO builds trust.
Together, they form a powerful marketing strategy.
SEM (Search Engine Marketing) focuses on improving visibility in search engines through paid advertising. It includes:
- PPC
- Keyword targeting
- Landing page optimisation
SEM delivers fast, highly targeted results and is ideal for generating leads in competitive markets.
A PPC agency gives you expert support, saves you time, and improves your results. Agencies use advanced tools, data-driven optimisation, and proven strategies to maximise ROI and avoid costly mistakes.
You get better performance, while staying focused on what you do best: running your business.
Get a free action plan
We review your Google Ads account and develop an action plan with the aim of increasing the profitability of your account. Usually we can find simple actions that will have a direct impact on your bottom line.
