Putting your business in front of the right people at the right time
Affordable SEO campaigns built around your budget that drive traffic, leads and sales.
Search Engine Optimisation
Rise above the rest with Natural Search (SEO)
Big Web Media is an SEO agency in Cape Town dedicated to increasing website conversions through highly targeted SEO services. There is no smoke and mirrors; just detailed and creative search marketing.
We have worked with businesses big and small across a wide range of sectors and industries, and we love helping our clients understand SEO. From 301 and 302 redirects to canonical URLs, we will explain all the SEO terminology to you in plain English.
Unlike Paid Search, SEO can’t be bought. But it can be earned — our in-house SEO experts understand the complexity behind a great campaign, and we’ll earn it for you.
We deliver more than metrics – think increased brand exposure and user experience, more relevant web traffic, improved levels of engagement with content, and increased conversions. Sound good? Get in touch today.
- Keyword Analysis
- Competitor Analysis
- Onsite Audits
- Technical Audit
- Backlink Audits
- Link Building
- Content Marketing
- Reporting & Analysis
Why do you need SEO?
It’s well-documented that Google uses around 200 different factors when assessing where your website should rank for a particular search term.
It’s no surprise that most business owners see SEO as a puzzle that’s too difficult to get to grips with. There is a variety of things you need to consider from regular website audits, to content creation & marketing, on-site optimization and quality link building to ensure you have the best chance of ranking for the search terms your customers are using.
As South African SEO experts we understand this challenge, and we can help.
This is why at Big Web Media all our SEO campaigns are based on an underlying delivery of value, authority and relevance.
What an average campaign looks like
Each search landscape differs vastly from the next, and every client has different budgets and ambitions. Because of this, no two campaigns are the same and strategies can differ, sometimes substantially. However, there is a very generalised model that most campaigns adhere to to some degree:
The first few months will focus on campaign research, strategy, planning and onsite optimisation.
Stage 1: Consult with client
Big Web Media will consult with the client to get a thorough understanding of the business; its products or services, target demographic, any previous or current strategies, vision for the future, current branding etc. We will also undertake a full review of the issues surrounding the website and the business’s key marketing objectives for the year ahead.
Stage 2: Competitor research
SEO is a transparent science. This means that our team can look at any website and work out why it ranks higher – or lower – than another site targeting the same keywords in the search engines. Big Web Media will undertake competitor research specific to your industry, identifying who currently occupies your target search landscape, and working out what they have done to get there.
Stage 3: Consumer research
We use the knowledge gained through the first two stages to research how the target consumer is searching for the client’s products or services online.
Stage 4: Website audit
We will perform a comprehensive website audit to identify issues and seek areas for enhancement.
Stage 5: Keyword research
Big Web Media will use the data gained through the first four stages, as well as statistics including traffic volume, search intent and relevancy to draw up a list of keywords that we will use to monitor campaign progress as one of a number of campaign KPIs.
Stage 6: Information architecture and user experience (UX) review
Big Web Media will review the website’s information architecture, conversion rates and UX, and explore possible enhancements by utilising our in-house graphic design and website development capabilities.
Stage 7: Onsite optimisation
Based on the outcome of the first six stages, Big Web Media will be in a position to plan and implement onsite optimisation, which potentially includes (but is not limited to):
- Implementation of new information architecture
- Meta data optimisation
- Internal anchor text optimisation
- Alt tag optimisation and, rarely, noScript optimisation
- Canonical tags (checking, implementing or removing)
- Sensible implementation of robots.txt
- Implementation of 301 redirects
- Correction of 404 errors
- Sitemap optimisation
- Correction of faulty front end code
- Correction of other front end errors flagged up in Search Console such as mobile compatibility issues or slow loading times
- Creation and uploading of any additional SEO-specific code deemed necessary by the account manager
Stage 8: Removal of duplicate copy/content
Big Web Media will remove any duplicate content from the site.
Stage 9: Transactional content creation
Big Web Media has a large team of in-house copywriters who will either create or consult on the creation of new transactional content.
Stage 10: External backlink analysis
Big Web Media will analyse the client’s backlink portfolio with the specific purpose of identifying link spam. Link spam that is discovered will be either removed or disavowed. In line with the Penguin 4.0 update, Google now ignores some link spam, simply taking away any ranking factors that it might have offered without necessarily penalising it. This is taken into account during this process.
Stage 11: Internal link analysis
We will undertake a review of the website’s internal linking structure, to ensure that link juice is distributed to the priority pages and to limit the amount of link juice siphoned off by low priority pages.
Stage 12: Google business listing
Big Web Media will assist with the client’s Google+/Google My Business profile listing, ensuring that it is optimised and up-to-date.
After the completion of phase one, Big Web Media will focus the campaign on increasing, amongst other things, the site’s topic authority and domain authority. We do this through a combination of link building/online PR, informational content creation, implementation of structured data (such as schema), and possibly a degree of social media management.
Greatlink building is a niche form of online PR, and is a crucial SEO strategy. Link building is a strategy that most agencies get very wrong, however it is something that Big Web Media excels at doing.
Big Web Media will deliver meaningful, interesting and engaging informational content for the client’s website on an ongoing basis.
Big Web Media may recommend a small social campaign to directly support your search marketing strategy
Structured data/schema markup
Big Web Media will implement structured data and/or schema markup throughout the website. This will range from: review schema, local business schema and service schema to ordered lists, same-as schema, product schema, breadcrumb schema and more, as applicable. This will give our clients the best possible chance of appearing in rich answers/ rich snippets.
Website’s often produce content that competes internally with other content. Big Web Media will undertake a comprehensive review of the website’s content architecture, recommending content silos to increase the topic authority of key areas of the site.
Ongoing analytical review
Big Web Media will closely monitor your site’s performance. Our granular approach to data enables us to detect subtle changes in searcher behaviour on your website, enabling us to adapt the campaign as necessary.
Ongoing conversion rate optimisation (CRO) and UX optimisation
In line with our analytical review, Big Web Media will use Google Tag Manager and other forms of event tracking and user-flow monitoring to enhance a website’s ability to convert visitors into enquirers/customers. We aim to capture, funnel and convert customers at different stages throughout the buying cycle. If you are interested in finding out more about our digital marketing services then please do not hesitate to get in touch. Or perhaps you’d like to see some case studies first? We’ve plenty to share. Whatever it is that you are looking for, if it’s search marketing related then let us know. We would love to hear from you! Big Web Media in the world.
Why you should choose Big Web Media
In the world of search marketing complacency is a dangerous thing, and the only constant is change. In fact, Google is reported to change its search algorithm around 500 to 600 times each year. While most of these updates are small and often aren't even picked up by users and SEO, every once in a while, Google releases major updates.
Too many agencies get stuck in their ways.
Big Web Media is different. A genuine curiosity for and interest in search marketing, has led to a culture of constant learning and knowledge sharing. We believe that this is the only way that we can give our clients’ websites a real edge over their competitors’.
We take client communication and education very seriously. At Big Web Media we take the mystery out of SEO through clear, understandable explanations and empower our clients through knowledge and reporting. That is why we have a reputation for excellence.
Our Other Services
Our range of SEO services are designed to get your website ranking HIGHER in search results.
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Producing mind-blowing, shareable and search-friendly content is critical to SEO success.
This just in!
We simply couldn’t consider ourselves SEO experts if we weren’t also perpetual students of digital marketing.
That’s why we write regular articles for our blog and keep a close eye on all the search-marketing headlines.
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