Interested in SEO? On this page you will find great SEO tips, guides, tools and other information to learn all about search engine optimisation.
Understand what events, tags and triggers are and why they matter… Google Tag Manager (GTM) is a software solution that helps website owners track their site’s results without having to access or alter its code. It is designed with marketers and non-technical people in mind. By learning some of the essential features of GTM, you […]
SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this way: Everything on the internet is either a piece of content […]
SEO is important for your business if you want to make your site discovered on the web. It’s also a great way to market yourself and gain site traffic. But when your business has multiple locations (like franchises), the SEO strategy works a little differently. To get visibility and business from locals, you’ll want to […]
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it. Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behavior all keep us […]
Here are the steps to consider when migrating a website built with a static HTML to a JavaScript framework. An 80 percent decrease in organic traffic is the nightmare of every business. Unfortunately, such a nightmarish scenario may become reality if a website migration is done incorrectly; instead of improving the current situation it eventually […]
This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links. On internet forums and content-related Facebook groups, discussions often break out about how Googlebot works – which we shall tenderly call GB here – and what it can […]
The best way to learn something in this life is to put it into practice. If you are one of those who want to master Google Analytics, no matter how much articles you read or how many courses you do, the best thing for this purpose is to try it yourself on your website. The […]
Search Engine Optimization is constantly changing. In fact, it changes nearly 600 times every single year. SEO audits are a great way to keep up with changing ranking signals to keep your site up to date. But most technical SEO audits are way too technical. So technical that you find yourself researching dozens of new […]
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. “How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed […]
Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. We are a big fan of getting the basics precisely dialed in for small business search engine optimisation (SEO). Ensuring you lay a solid SEO foundation will typically deliver around […]
