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How to Create a Website in 8 Easy Steps

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How to Create a Website in 8 Easy Steps

Building a small business website is easier than ever—with dozens of website builders and web hosting providers that cater specifically to beginners. Regardless of the option you choose, this simple guide makes it easy for anyone to create a new website for your business, blog, or portfolio. Want the short answer? We recommend Xneelo + […]

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How to grow a small business in 5 steps

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How to grow a small business in 5 steps - Big Web Media

Starting a small business can be exciting. But the *launch* of your business is only one piece of the puzzle. Once you’re up and running, you need to figure out how best to connect with your ideal customers and keep them engaged – this will ensure that your business continues to grow. Whether it’s a […]

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A basic SEO audit for small businesses

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Most small businesses can perform a simple audit and improve their SEO considerably without involving an agency. Ten steps you can take to get started. We are a big fan of getting the basics precisely dialed in for small business search engine optimisation (SEO). Ensuring you lay a solid SEO foundation will typically deliver around […]

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Small Business Guide to the Google Universe

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While Google has a lot of different products and services, to me, the following are what truly make up Google’s Small Business Universe for marketers and small business owners: Google My Business Google Analytics Google Search Console Google Ads (formerly AdWords) These are all great tools to help you grow your small business, so I […]

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8 Principles of Good Website Design

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Quick Summary: The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression. Web page design is more critical for conversions than you think. Despite using a great conversion boosting tactic, you may not do much if it looks poor in quality. In fact, website design doesn’t necessarily mean how it looks like and feels like, but is how it works. Even a simple looking website with exceptional usability and well-structured, typically performs amazingly on Google. User views of such websites are also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.   So, how to design a good website? Good website design needs a wide range of professionals having expertise in different areas. Their collective efforts need to put in when there is a critical decision to take place. Here in this article, we’ll outline the 8 essential principles of good website design which must be pondered while developing a website. These design principles will definitely help web designers to develop awe-inspiring designs and to enhance the usability of a website. Here is the list of 8-good design principles which will make your website aesthetic, user-friendly, effective, and engaging:   1. Simple is the best   Over-designed website may not work. Putting too many elements on the page may lead to distract visitors from the main purpose of your website. Simplicity always works in an effective web page design. Clean and fresh design of your website not only makes the website appealing, but also help user to navigate from one page to another seamlessly. Loading a website having design features which do not serve the purpose may be frustrating. Keep your design as simple as possible so that the visitors can feel it easy-to-use and can find their ways easily.   2. Consistency   Consistency in website design matter a lot. Give your attention to match design elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. Plan everything in advance. Finalize the fonts and the right colors for your texts, buttons etc, and stick to them throughout the development. CSS (Cascading Style Sheets) would come in handy to keep the complete information about design styles and elements.   3. Typography & Readability No matter how good your design is text still rules the website as it provides users the desired information. Since search engine crawlers are very much familiar with this data, it becomes an integral part of SEO activities. You should keep your typography visually appealing and readable for visitors, along with tricky use of keywords, meta-data, and other SEO-sensitive elements. Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica etc. can be used for the body texts. Make proper combinations of typefaces for each and every design elements such as headlines, body texts, buttons etc.   4. Mobile compatibility   Keeping in mind the ever-growing usage of smartphones, tablets and phablets, web design must be effective for various screens. If your website design doesn’t support all screen sizes, chance is that you’ll lose the battle to your competitors. There are a number of web design studios or service points from where you can turn your desktop design into a responsive and adaptive one for all screen sizes.   5. Color palette and imagery   A perfect color combination attracts users while a poor combination can lead to distraction. This necessitates you to pick a perfect color palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors. Enhance users experience by selecting complementary color palette to give a balanced-look to your website design. Remember to white space use as it avoids your website from visual clutter and mess. Also avoid using too many colors. 3 or 4 tones for the whole websites are ample to give appealing and clear design. Same is the case with images. Don’t use multiple vibrant images   6. Easy loading   No one likes the website that takes too much time to load. So take care of it by optimizing image sizes, combing code into a central CSS or JavaScript file as it reduces HTTP requests. Also, compress HTML, JavaScript and CSS for enhanced loading speed.   7. Easy Navigation Study shows that visitors stay more time on the websites having easy navigation. For effective navigation, you may consider creating a logical page hierarchy, using bread scrums, and designing clickable buttons. You should follow the “three-click-rule” so that visitors can get the required information within three clicks.   8. Communication   The ultimate purpose of the visitors is to get information, and if your website is able to communicate your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are – organizing information by making good use of headlines and sub-headlines, cutting the waffle, and using bullet points, rather than long gusty sentences.   To wrap it up Keeping the aforementioned principles of good website design, you can easily develop an aesthetic and functional website. Without this base, it would be difficult to travel a long path. Only with a clean and user-friendly design, you can think to succeed.

Quick Summary: The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most […]

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How To Choose a Domain Name – An SEO’s Guide

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Deciding to purchase a new domain and choosing a domain name are often decisions that are made by a wide range of stakeholders within a business. Like a first-time home buyer, clients who are faced with the decision to purchase a new domain ask us a myriad of questions: Are domain names a ranking factor? […]

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How to use domain names for marketing

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Putting the right domain name strategy in place could enhance your marketing efforts. Although many small businesses websites do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to […]