Simple tips for you who are a small business. Do you have a website but few visitors? Many people put time and effort into a good website – but without being found. Here are 21 simple and concrete tips to create more traffic. You don’t have to be an expert – the most important thing is that you get started.
Overview
Do you want to start getting more visitors – without any technical hassle? Then you now have 21 easy-to-use tips to choose from. Whether you want to become more visible on Google, use social media more actively, or collaborate with others, you’ll find something that fits. Many of the methods are even completely free to try!
Why it’s important to have more traffic
When more people visit your small business website, it opens the door to new business opportunities. Each visitor can lead to an order, an enquiry, or a sale. The more visible you are, the greater the chance of attracting new customers.
21 Driving traffic to your website
Use your customers’ language
Think like your customers: What are they searching for? Write down their questions and use them as keywords in your texts.
Answer questions in your blog
Create blog posts that answer the typical questions your customers ask. “How much does it cost?” or “How does it work?” – it’s worth its weight in gold for both Google and your readers.
Write clear headlines and descriptions
Google rewards clarity. Give each page a precise title and a sharp meta description.
Get links from others
Ask collaborators or networks if they want to link to your Page. It gives credibility.
Share on social media
Show what you can do, tell what is happening and link to your website. For example, use Instagram for inspiration, Facebook dialogue, TikTok to reach a younger target group, LinkedIn for business networks.e. Select the channel where your customers are.
Start a newsletter
Stay in touch with your visitors. Send emails with tips, offers, or news and remind them that you’re there.
Make short videos
Show who you are or how your product works. Share the videos on social media or YouTube.
Be active in Facebook groups
Join relevant groups, help others with good advice – and share your link when it suits you.
Advertise in a targeted manner
With a few hundred dollars in advertising budget, you can become visible exactly where your customers are looking – on Google, Krak and social media.
Enter into collaborations
Write guest posts, swap links, or recommend each other. Together, you can go further and get more traffic.
Repurpose your content
A blog post can easily become a video, newsletter or SoMe post. Think smart and save time.
Share your story
People want to know who they are doing business with. Tell them why you do what you do – and what drives you.
Make the website fast
No one wants to wait. Usage Google PageSpeed to find and fix speed issues.
Use Google Analytics
Use Google’s free tool to keep track of where your visitors are coming from and how they are using your page.
Keep the content on the website up to date
Fresh and relevant content is rewarded – both by Google and your visitors.
Make a good cover page
Your front page is the first impression. Make it clear, relevant and inviting.
Write guides and checklists
People love concrete tips and checklists. Offer a free PDF and get an email address in return.
Share customer stories
Show how your customers have been successful with your solution. It creates trust.
Be found where people are looking
Create a Google Business Profile and be visible on google.co.za. It’s free – and effective.
Write articles for others
Create articles for blogs, news sites, or industry sites. It creates attention – and links back to you.
Use images effectively
Good photos grab attention. And optimised images can appear in Google’s image search – and draw in new visitors.
Congratulations – you’re already up and running!
Now you have 21 concrete ways to create more traffic on your website. Choose 2-3 ideas that seem manageable – and start there. Test them out and build from there.
You have already taken the first important step – keep going in the same direction!
Frequently Asked Questions
Should I write blog posts to get more traffic?
No, it’s not a requirement – but it helps. You don’t have to write often. The most important thing is that the content is relevant and provides value to your readers.
Is SEO hard?
No, not at all. The basic principles are easy to learn – and you’re actually already up and running when you read along here!
Do I have to pay to get visitors?
Not necessarily. Many of the tips you’ve read above cost nothing to use. Start with them. However, paid advertising can be an effective supplement.
